Packaging: driver of business value

In today’s consumer markets, packaging is increasingly critical to success. 

In retailing, a vital tool in shopper strategy. Capture shoppers' hearts and minds at point of sale. At home, other functions apply than in a distibution centre. When physically moving along the value chain, packaging responds to the needs and requirements of multiple stakeholders with - often conflicting - interests. 

The business value of packaging relates to multiple areas. We believe in the power of packaging design. But packaging is always a trade-off. Excellence means meeting business objectives in a wider context. Balance costs and benefits at supply chain level. Deliver in the eyes of a consumer, a retailer, a distributor. Fit the infrastrucuture, capabilities and respond to market dynamics and changing conditions. This is where we come in to make the difference.  

Packaging Impact: beat the profit drain of sub-optimisation 

The combination of materials, components and elements is a variable mix that generates a set of relevant functions. Together they impact 4 key performance areas. Non of these can be valued and managed in isolation.

Set a smart framework to differentiate in a dynamic market. Help define the right set of tools and develop the skills to deliver profitable solutions, time and again. 

A detailed version of this impact model can be found in the Service Offer section. Our White Paper on the state of retail Retail Packaging and has been completed in March 2011. The paper explores the relevance of packaging performance instore and provides a toolbox approach to a process of continuous improvement. 

Involve Impaqtum to boost - and balance value: 

• Shopper/customer impact and supply chain operations
• Fit sales channels and store formats of choice 
• Cost effectivenes in the end-to-end supply chain
• Sustainable applications and processes
• Agility and responsiveness: reduce time to market

The projects section outlines typical assignments. This may be guiding a retail ready packaging development. What is needed, can be achieved with the existing technology? A more diverse and dynamic product/market basket? Work on a controlled portfolio!   

Make the difference: better solutions, less costs  

Impaqtum is a specialised, independent business service that helps companies beat the complexity by applying a simple principle: think first, design later. This is the true meaning of packaging management with an undeniable profit impact.  

Assignments generally evolve around 3 relevant areas:

Competitive performance

• How does packaging contribute to profitability, agility and responsiveness?

Effective solutions and portfolio control

• Get the right applications at lowest possible costs

Development and implementation of suitable options

• How to bring ideas to life?